160 YEARS OF HISTORY. A NEW WAY OF LOOKING AT THE FUTURE.

At Juan Navarro García, we are entering a new chapter. An evolution rooted in our history, reflecting who we are today and expressing our ambition to continue shaping the future of our industry.

Since 1865, our history has been closely connected to the source, to agricultural expertise, and to paprika processing. Six generations later, we remain committed to a belief that has guided every step of our journey: quality begins long before a product reaches our facilities. Quality begins at origin.

Today, that belief takes on even greater significance.

We evolve while staying true to who we are.

We are introducing our new corporate identity, a visual expression of Juan Navarro García’s evolution and our vision for the future.

This is more than a visual transformation. It reflects a company that has successfully combined tradition and expertise with innovation, technology, and a global business perspective.

For more than 160 years, we have evolved alongside our customers, adapting to new needs, markets, and the changing demands of the food industry. Today, we operate in more than 80 countries, developing solutions that bring color, flavor, quality, and performance to food products around the world.

Our new identity reflects this reality: a company with strong roots, advanced industrial capabilities, and a clear vision for the future.

We are changing how we present ourselves to the world to better express everything we are and, above all, where we want to go.

The future of quality begins in the field.

The food industry faces one of the greatest challenges in its history: producing to the highest standards of quality and safety while ensuring more responsible use of natural resources.

At JNG, we believe the answer begins at the source.

That is why regenerative agriculture is becoming one of the strategic pillars of our vision for the future.

Our commitment is to move toward an agricultural model that goes beyond reducing the environmental impact of production, contributing to the gradual improvement of soil health, the promotion of biodiversity, more efficient water management, and the preservation of the land’s long-term productivity.

We see regenerative agriculture as a journey of transformation that requires knowledge, collaboration, innovation, and a long-term perspective.

Because caring for the source also means protecting quality, supply continuity, and the future of our entire value chain.

Innovation, expertise, and responsibility. One shared approach to progress.

Our industrial experience, technological capabilities, and quality control and traceability systems enable us to meet the demands of an increasingly specialized food industry.

But we believe that future excellence will depend not only on what we are capable of processing, but also on how we produce it.

That is why we aim to continue strengthening the connection between agriculture and industry, working from a perspective that integrates quality, productivity, sustainability, and responsibility.

For our customers, this vision means continuing to develop reliable, consistent solutions tailored to their needs, supported by an increasingly deep understanding of the source.

For our growers and partners, it means building relationships that allow us to address the challenges of more resilient agriculture together.

And for JNG, it means embracing the responsibility to keep evolving without losing what has defined us for six generations.

Better source, Better results.

This idea captures our philosophy and our business vision.

Because we believe that the best results come from the best decisions: those we make in the field, throughout our industrial processes, through innovation, and in the relationships we build with those who place their trust in us.

Our new website has been created with this same purpose: to offer a closer look at our company, share our expertise, and give customers, suppliers, and partners a deeper understanding of our approach to quality, sustainability, and the future of the industry.

We are beginning a new chapter, backed by more than 160 years of experience and driven by the determination to keep moving forward.

Because our origins explain who we are. And how we care for them will define who we become.

JUAN NAVARRO GARCÍA

Quality begins at origin.

Better source, Better results.